NoBullshitDrinks Health Hub | Evidence-Based Beverage Insights

Introduction: The Rise of Functional Drinks The beverage industry is experiencing a fundamental shift. Consumers no longer want drinks that simply quench thirst—they want beverages that actively support their health, performance, and wellness goals. This demand has given rise to functional drinks: beverages formulated with specific ingredients designed to deliver measurable health benefits beyond basic hydration. The global functional beverage market was valued at approximately $130 billio …