NoBullshitDrinks Health Hub | Evidence-Based Beverage Insights
The Functional Beverage Boom - Trend or Transformation?
From €800M to €2B in 5 Years: Understanding the Functional Beverage Revolution
The aisles of European supermarkets are transforming. Where once there was just water, juice, and soda, now there's an explosion of drinks promising to boost your collagen, support your gut, enhance your focus, improve your sleep, and even "biohack" your biology.
The functional beverage market is booming:
2019: ~€800 million in Europe
2024: €2+ billion in Europe
Projected 2030: €4+ billion
B
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11.10.25
Apple Cider Vinegar Drinks - Separating Fact from Fiction
The Digestive Wellness Trend: What Actually Works?
Apple cider vinegar (ACV) has become the darling of the wellness world. Social media influencers claim it's a miracle cure for everything from bloating to weight loss. Celebrities swear by their daily ACV shots. But what does actual medical research say?
We've analyzed studies from Harvard Medical School, Cleveland Clinic, University of Chicago Medicine, and peer-reviewed journals to give you the truth—no bullshit.
What Is Apple Cider Vine
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10.10.25
Prebiotics vs Postbiotics - The Next Generation of Gut Health
Beyond Probiotics: The Evolution of Gut Health Science
If you thought probiotics were cutting-edge, think again. The latest scientific research is revealing that postbiotics—the metabolic byproducts of probiotic bacteria—might be even more important for gut health than live bacteria themselves.
But with brands throwing around terms like "prebiotics," "probiotics," and "postbiotics" seemingly interchangeably, how do you know what actually works? Let's break down the science.
The Gut H
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10.10.25
