NoBullshitDrinks Health Hub | Evidence-Based Beverage Insights

From €800M to €2B in 5 Years: Understanding the Functional Beverage Revolution The aisles of European supermarkets are transforming. Where once there was just water, juice, and soda, now there's an explosion of drinks promising to boost your collagen, support your gut, enhance your focus, improve your sleep, and even "biohack" your biology. The functional beverage market is booming: 2019: ~€800 million in Europe 2024: €2+ billion in Europe Projected 2030: €4+ billion B …