NoBullshitDrinks Health Hub | Evidence-Based Beverage Insights

The €4 Billion Flavoured Water Market: Natural or Not? Walk down any supermarket aisle and you'll find dozens of flavoured waters promising "natural taste," "zero sugar," and "healthy refreshment." But when you flip the bottle and read the fine print, what are you actually getting? We analyzed ingredient labels from major brands across Europe to show you the difference between genuinely natural flavoured waters and industrial products masquerading as health drinks. The Three Categories of F …

The Packaging Dilemma: There Is No Perfect Solution Scroll through social media and you'll see passionate debates: "Aluminum is better!" "No, carton is!" "Glass is the only sustainable option!" But here's the uncomfortable truth: there is no perfect beverage packaging material. Each has environmental trade-offs. Let's examine the science, recycling data, and lifecycle analyses to understand what you're really choosing when you buy a beverage. The Three Main Contenders PET PLASTIC (Polyethylene T …

The Collagen Confusion: Booster or Supplement? You've probably seen products labeled "Collagen Booster" alongside traditional "Collagen Supplements" and wondered: what's the difference? Is one better? Can you use both? Let's break down the science behind these two approaches to supporting your body's collagen. Direct Collagen: The Supplement Approach What it is: Actual collagen protein, usually hydrolyzed (broken down into smaller peptides) from animal sources: Marine collagen: From fish skin/s …

From €800M to €2B in 5 Years: Understanding the Functional Beverage Revolution The aisles of European supermarkets are transforming. Where once there was just water, juice, and soda, now there's an explosion of drinks promising to boost your collagen, support your gut, enhance your focus, improve your sleep, and even "biohack" your biology. The functional beverage market is booming: 2019: ~€800 million in Europe 2024: €2+ billion in Europe Projected 2030: €4+ billion B …

The Digestive Wellness Trend: What Actually Works? Apple cider vinegar (ACV) has become the darling of the wellness world. Social media influencers claim it's a miracle cure for everything from bloating to weight loss. Celebrities swear by their daily ACV shots. But what does actual medical research say? We've analyzed studies from Harvard Medical School, Cleveland Clinic, University of Chicago Medicine, and peer-reviewed journals to give you the truth—no bullshit. What Is Apple Cider Vine …

Beyond Probiotics: The Evolution of Gut Health Science If you thought probiotics were cutting-edge, think again. The latest scientific research is revealing that postbiotics—the metabolic byproducts of probiotic bacteria—might be even more important for gut health than live bacteria themselves. But with brands throwing around terms like "prebiotics," "probiotics," and "postbiotics" seemingly interchangeably, how do you know what actually works? Let's break down the science. The Gut H …

The €2 Billion Question: Do Collagen Drinks Actually Work? Walk into any pharmacy, health food store, or scroll through Instagram, and you'll see collagen drinks everywhere. Celebrities swear by them. Influencers claim they're the secret to youthful skin. But here's the question that matters: what does actual science say? At NoBullshitDrinks, we believe you deserve the truth—not marketing spin. So we've analyzed peer-reviewed studies from Harvard Medical School, Cleveland Clinic, and …